Ikhwalithi yomkhiqizo kuqala
Sihlala sinamathela kufilosofi yebhizinisi "yokwenza uyinki we-inkjet ozinzile nokuhlinzeka ngombala emhlabeni". Sinobuchwepheshe obuvuthiwe nemishini ethuthukisiwe, ikhwalithi yomkhiqizo ezinzile, imibala egqamile, i-gamut yombala obanzi, ukukhiqiza kabusha okuhle kanye nokumelana nesimo sezulu esihle.

Okuqondiswe kumakhasimende
Yenza ama-inki aqondene nawe amakhasimende, aqhubeke nokuhola emisha, agcine izinzuzo ezincintisanayo, futhi alwele ukuzuza umbono omuhle "wohlobo oludala, umkhiqizo wekhulu, kanye nebhizinisi lekhulunyaka ubudala".

Ukwandisa imakethe yamazwe ngamazwe
Uyinki we-Oboz akagcini nje ngokuba sendaweni ehamba phambili emakethe yasekhaya, kodwa futhi ukhulisa imakethe yamazwe ngamazwe ngenkuthalo. Imikhiqizo yayo ithunyelwa emazweni angaphezu kuka-120 nasezifundeni eziseNingizimu-mpumalanga ye-Asia, eYurophu, e-Afrika, eNingizimu Melika, njll.

Okuluhlaza, kunobungani kwemvelo futhi kuphephile
Ocwaningweni lwesayensi, ekukhiqizeni, nasekuphatheni, sibeka phambili "ukongiwa kwamandla, ukunciphisa ukungcola, nokuvikelwa kwemvelo" ngokwamukela ubuchwepheshe obuthuthukisiwe nezinsiza, nokusebenzisa amafomula angenisiwe asezingeni eliphezulu ahambisana nemvelo ukuze kuqinisekiswe intuthuko evumelanayo phakathi kwamabhizinisi, umphakathi, kanye nemvelo.
